Steps will be taken by the Saint Vincent and the Grenadines Tourism Authority in the months ahead to ensure that its new brand identity is clearly visible at strategic locations.
This commitment was given by the Chief Executive Officer of the Tourism Authority, Shafia London, during a media launch on Saturday, October 31, 2026, for the new brand.
Ms. London said the Authority is partnering with airlines to provide maximum exposure for the new logo.
Ms. London also disclosed that the Tourism Authority has changed its operating models to enhance the competitiveness of the destination.
London stated: "And we have even changed our operating models in our source markets to ensure that we are connecting with the right people who bring visitors to our shores. So with the approval of my Board and the Minister, we have already changed our operating model in the UK and Canada. We are now being represented by two agencies respectively: Palmer and Partners in the UK, and VOX. These are agencies who live and breathe travel trade and have the extensive networks required to catapult Saint Vincent and the Grenadines as a competitive destination in a global market space. Because you have to understand, sometimes we think we know, but there are folks whose doors just open as you step into the room, and these are the people that we have signed on to be our partners. To speak our name in rooms where we are not present. Saint Vincent and the Grenadines is going to be a competitive destination."
SOURCE: National Broadcasting Corporation (NBC Radio)
